When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Write …

There’s still some challenges but overall I don’t think SEO is difficult. Remember the last time you wanted to find a place to eat or solve a problem at home? SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. A Google study showed that more than …

Does your website feature evergreen content, or are all your posts short-lived? Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the …

It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Ranking for terms …

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know …

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. In this case, it’s smart to keep …

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally …

URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. When deployed properly and timely, 301 redirects can get the …

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do …

A proper SEO makes a website rank in the first page of SERP. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated …

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on …

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Your SEO …

In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link …

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. Keyword page density is a measure of …

You have to be extremely proactive to stay on top of what’s going on in the industry. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Although these citations …

Longer posts provide more value for readers, but only if they’re of great quality. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Like every big task, this one begins with research, too. The new key to off-page …

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t …

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being …

Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. The rule of thumb is to use each keyword combination once per 100 words of content. While …

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. It tends to run more smoothly. The amount of documents recorded here is …

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. Google …

Some people say that “SEO is dead”. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the …

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. One should always keep an eye on those who want to take …

They follow the same methodology, staying on top of news about select topics to better spot trends. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Ensuring that your piece of content explores …

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. If you are not …

If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of …

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling …

Google is showing Context is King when it comes to indexing people in Google's Index. Momentum means running programs with discipline and consistent growth month after month. If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably …

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

Links are still a critical element to Google’s algorithm and their value needs to be protected. Keyword density is a tireless SEO myth. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you …

With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. If a …

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for …

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. A/B testing is not something …

Few people, however, understand how search engines actually work. To truly stay on top of everything, you will need the help of bots. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is …

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Google Trends – Another free tool from the ever-generous Google. These tools are extremely useful when looking how to optimise your existing …

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

Sometimes people try to make it too simple, it’s like if you just do this thing and you can learn those individual things whether it’s, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. SEO analysis is …

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content …

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. It’s the one thing, and monumental task, that stands in the way of your pretty new website going …

SEO has been in the mainframe of digital marketing for little above two decades. At first, you will need to do this manually. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to …

Google alone updates their main algorithm anywhere from 500-600 times a year. Webpages with content that is too long can also negatively affect you and your rankings. These pages can also create a lot of duplication on site. Opportunities are (in my experience) reserved for local and long tail SERPs …

Since your content is evergreen, you will get more visitors to your site. It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via …

They don’t understand that it has an impact, how to leverage it, what to do with it, why it has the value that it has, and frankly why you can charge someone $5,000 for a service where someone else is saying they can do it for 50 bucks …

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what’s happening across a variety of industries. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only …

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Link Exchange is another …