A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Google rewards websites that stay current …
more ...Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index …
more ...Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. There are conspiracy theorists for almost everything, I guess. By using on page content, you’ll …
more ...When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Write …
more ...Does your website feature evergreen content, or are all your posts short-lived? Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the …
more ...It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Ranking for terms …
more ...High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know …
more ...Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. In this case, it’s smart to keep …
more ...Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally …
more ...By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on …
more ...The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Your SEO …
more ...Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. Keyword page density is a measure of …
more ...You have to be extremely proactive to stay on top of what’s going on in the industry. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Although these citations …
more ...Longer posts provide more value for readers, but only if they’re of great quality. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. Like every big task, this one begins with research, too. The new key to off-page …
more ...Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t …
more ...If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …
more ...The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …
more ...They follow the same methodology, staying on top of news about select topics to better spot trends. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Ensuring that your piece of content explores …
more ...Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling …
more ...When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …
more ...Links are still a critical element to Google’s algorithm and their value needs to be protected. Keyword density is a tireless SEO myth. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention …
more ...Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you …
more ...Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for …
more ...Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …
more ...Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. A/B testing is not something …
more ...Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Google Trends – Another free tool from the ever-generous Google. These tools are extremely useful when looking how to optimise your existing …
more ...You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …
more ...Sometimes people try to make it too simple, it’s like if you just do this thing and you can learn those individual things whether it’s, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you …
more ...Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. SEO analysis is …
more ...Google alone updates their main algorithm anywhere from 500-600 times a year. Webpages with content that is too long can also negatively affect you and your rankings. These pages can also create a lot of duplication on site. Opportunities are (in my experience) reserved for local and long tail SERPs …
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