The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better.
Launch a "Scholarship" contest or a giveaway campaign
Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Off-site SEO focuses on
any Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. In today’s SEO, high-quality and relevant backlinks have the most value.
But how do you build good backlinks?! Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate.
Find websites that link to several of your competitors as they are likely to link to you too
Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. One of the biggest
lessons I’ve learned is that keywords can
really keep web pages focused, which is important in SEO. We
look at buyer persona behavior, industry trends, competitors
and more to build a list of targeted terms, and then we focus
on one term per page. In doing so, we can more easily provide
value to our viewers. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords.
Don't scrape content from other websites
Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Gaz Hall, from SEO Hull
, had the following to say: "A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink."
It’s tough to track what’s working if you don’t have a consistent flow of online visitors
It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. The sad truth is
that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords.