With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. If a category is only going to be a few products, or potentially none in the future, then don’t create it. If you go to Google and put in the same search and put “Facebook” after it, it may show up even though it wouldn’t show up in Facebook’s search results.

This story about splogs will haunt you forever

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. SEO basically works by predicting Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it.

The reason everyone loves trust rank

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. The principle “quality over quantity” applies in this area. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results.

Make a good use of canonical URLs

Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. With a global economy more businesses are going online now. Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords."

Are our marketing resources properly allocated?

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. I'm always amazed by the agility of Heat All on this one. This assesses if your own website can be made much more profitable. They do so by continuously tweaking search algorithms to provide a better experience for Google users. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy.