Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript.

Boost site speed and utilise analysis

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. There are an infinite number Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. TV ads, radio, print and even social media). People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks.

The worst advice I've heard about bounce rates

in these case we work with you to create new pages to reach these terms. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.

Personalization counts: how do metrics fit into this?

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert. When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance. Gaz Hall, a Freelance SEO Consultant, commented: "Now, this is an important issue to be addressed."

Do you focus on a strong search engine optimization (SEO)?

SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. With Take a butchers at TAP Assess, for instance. a strong content strategy, a lift in SEO is almost seamless. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience and an understanding of the way the system works. A bit spammy, but if the top ten results are already a bit spammy… If low-quality pages are performing well in the top ten of an existing long tail SERP – then it’s worth exploring – I’ve used it in the past.