Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query.

The keyword can be thought of as one topic within a larger category

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Off-page SEO factors are as Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI.

Layout and formatting

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things.

Contribute to the conversation

People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Gaz Hall, from SEO Hull, had the following to say: "The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. "

It's impossible to write a page in a natural manner while you're trying to focus on just one keyword phrase

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor).