User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Does this really matter? I would say yes. Unique content signifies quality. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results.

Compare duplicate content to being on a crossroad

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. What would you type into Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a search engine to find your business website or page? Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available.

Content is for humans

Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better.

Find the strongest competitors healthy backlinks

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) According to Gaz Hall, a UK SEO Consultant : "Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions."

Keyword driven anchor text reigns supreme

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results