There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales.

You need to optimize for more than one keyword phrase per page

At a bare minimum, include social sharing buttons on your content. Some CMSs allow you to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Never sell yourself short and never assume anyone knows your business better than you.

Look at underperforming but related posts on your site

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links.

Target Relevancy And Engagement Over Traffic

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced."

Off-page optimization includes techniques for building back links

Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic.