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Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Your content will only help the site to rank higher if it is comprehensive and engaging.

Authorship may be the future of search

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Technical SEO can seem daunting. Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! However, understanding the principles is important. There may be parts you can try, or work on with your developer. earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).

Keyword research is the basis of all search marketing

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors.

Avoid link directories that link to all types of sites

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same."

On-page SEO principles

Measure and monitor what is working and update your strategy on the fly. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.