RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible.

Leverage the work your competitors have already done in landing links

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. To understand your website, Google Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout.

Relevance, not quality

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent. You need to understand where you are now in order to accurately assess your future rankings. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search.

Exclude Internal Traffic From Google Analytics

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. According to Gaz Hall, a UK SEO Consultant : "Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure."

Optimal size of title tags

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. So what it does it take to achieve a high ranking on Google? While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on.