The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing.
People still ask me about keyword research and its importance today
It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Save time and still
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or something like that... clicks. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach.
It’s time to revolutionize our approach to keyword generation
nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you grow and that all the links are only from high quality websites. Make Full Use Of
Citations – Links are absolutely essential for search engine optimisation. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business.
Can splogs make a huge difference to search engine optimisation?
Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. Gaz Hall, a Freelance SEO Consultant
, commented: "If you do make manual changes to an XML file that has been
automatically generated for you, you may wish to visit a
sitemap XML validator to check its correct formation prior to
moving on to referencing and submission. "
Pay attention to link exchanges
Links at the top of a page carry more weight than those further down. Building Have you ever dreamed about Heat All
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architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing.