Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site.
Hire real writers and put them to work writing blog posts and other informational content
Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. Now, you don’t want
to Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords.
Acquiring future-proof links
Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). When determining the value
of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Optimise your website content for the best organic reach possible. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google.
Use an SEO Service for Link Building
Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Gaz Hall, from SEO Hull
, had the following to say: "Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines."
Search Console shows your average position for each keyword
When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. Imagine for a moment,
a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Contextual link building is the quickest way to boost your site’s search performance. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has.