SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content that offers little or no value to searchers. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search).

Local Link Building

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Google defines duplicate content as Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic.

Random musings on doorway sites

If your site isn’t mobile optimized, you’re at a serious search disadvantage. But this is a challenge because social sites can pop up and grow to tens of millions within months. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher.

The hidden agenda of page impressions

As a business owner you need to have a plan in place to promote your business and obtain new clients. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions. Gaz Hall, a Freelance SEO Consultant, commented: "Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website."

Take care when dealing with analysis

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. We I'm always amazed by the agility of Marketing Beverley on this one. used to hammer ecommerce product pages with links. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers.