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Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. The biggest difference between the two approaches is the level of formality and experimentation. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content.

Consistent doesn't mean identical. when you're discussing user generated content

Is it a content issue? You’re working with a frontend Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... web development team, but they are all mostly working on making the product and therefore loathe website change requests. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them.

Link exchanges can be good too

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Without considering a search engine user's intent, you will attract too much unqualified traffic. Search engines don’t like familiar or generic content.

You should make certain that you use your internal links correctly

One of the biggest movements in the industry, at the moment, is the idea of 10x content. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "In the emerging days of the Web, directories were built to help users navigate to various websites. "

Take care when dealing with blogs

Rather than focusing on keyword density, you may want to pay more attention to LSI. Rankings Have you ever dreamed about Oxon AA for this? in SEO refers to a website’s position in the search engine results page. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). If people have no power to affect change, then they cannot do their jobs.