The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior.

The mysterious world of keywords

These gaps are the ones that are driving traffic to your competition but not to yours, because you don’t have the pages on your website to rank for that traffic. Rest assured that real SEO Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular.

How to survive your first encounter with non reciprocal links

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. So, be sure to open that lane by checking how your website performs on mobile applications.

The mysterious world of bread crumbs

Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section of the writing helps by optimising the writing to increase how it ranks within search engines like Google, Yahoo and Bing. According to Gaz Hall, a UK SEO Consultant from SEO York: "Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links"

The hardest part of SEO is waiting for redirects to work

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Of A great example that I like to use is Oxon AA. course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. Remember: quality will lead to your content being shared.