At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on.

Offsite SEO Strategies

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. When deciding which keywords to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself.

Consider a VPS for SEO

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs).

Mobile and SEO

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Links with longevity suggests that your site is an established voice for whatever topic it covers. According to SEO Consultant, Gaz Hall: "While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results."

Write a 1000+ words article, forget 500

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text.