Follow a consistent cadence towards blogs

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know …

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Focus on ROI Instead of web 2.0

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

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Pay attention to link exchanges

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being …

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Don’t forget dynamic pages

Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. The rule of thumb is to use each keyword combination once per 100 words of content. While …

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Advanced link building SEO principles

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling …

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Types of site changes brought on by page rank

Few people, however, understand how search engines actually work. To truly stay on top of everything, you will need the help of bots. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is …

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Bucket brigades based on webmaster tools

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Google Trends – Another free tool from the ever-generous Google. These tools are extremely useful when looking how to optimise your existing …

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The hidden agenda of search engine spiders

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content …

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Use Google to search within a site

Google alone updates their main algorithm anywhere from 500-600 times a year. Webpages with content that is too long can also negatively affect you and your rankings. These pages can also create a lot of duplication on site. Opportunities are (in my experience) reserved for local and long tail SERPs …

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Blog Commenting Is More Powerful Than You Think

This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide …

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Myths and misconceptions about onsite SEO

Let’s discuss each of these in turn. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Search engines mine web pages and other digital content to automatically …

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Take care when dealing with analysis

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant …

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Pay attention to scraping

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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It’s time to revolutionize our approach to backlinks

According to Google, natural links leading back to your site are definitely something to strive for. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique …

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Attract users who are going to convert and remain loyal to your site

Use it before it ceases to be an enabler of competitive advantage. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain …

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Create local search accounts

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. Majestic’s Trust Flow is …

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Websites are representations of ideas

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Create link-worthy content

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Removing the guesswork from SEO

Expect increased conversions, particularly those from visitors who arrived via organic search. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Websites that are popular and have a lot of links …

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How does your website look on different devices?

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. You can have spammy links from the past. Maybe you bought some, or maybe your …

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Do you struggle with optimizing your posts for SEO?

One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Over time, you’ll gather data that helps …

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Improve your visibility in organic search results

Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. In order to rank highly in SERPs, the search engines must …

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Project the right image

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information There are several types of links you should avoid having in your backlinks profile. The …

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Ensure your website looks the part and that it’s easy to use

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. If you want …

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Check your Backend: Schema.org, Microformats and Rich Snippets

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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Monitor the evolution of your search rankings

The structure of your URL can affect both your page’s ranking, but also the user experience. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at …

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The importance of domain name selection for SEO

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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The Problem: SEO and content marketing are not integrate

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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So, how to start?

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of …

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Check Other SEO Factors

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be …

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Use Heading Tags (H Tags) To Get More Traffic

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain …

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Adding keywords to your alt text may seem minor

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Always remember your competition is working towards getting itself ranked on the first position …

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Onpage factors matter more than with Google

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as …

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Citation consistency acts as a trust factor for Google

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Google offers another tool called Google Website Optimizer that allows you to run …

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Analyze The Keywords Your Competitors Use

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Although word count doesn’t rule the SEO world – nobody will read your stuff …

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Weak or risky backlinks won’t help your rankings at all

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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You have to understand keyword intent

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for …

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On-page SEO principles

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Get Social

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from …

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Putting the Link Wheels into Motion

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Stay away from forum spam and forum signature spam

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. What is it about Google algorithm updates that send all of …

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Take related keywords into account for rankings for head terms

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Adding proof terms to your content helps a page appear at the top …

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Keep your site updated and full of very useful content

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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