Keep making a great site and getting the word out about it

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do …

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Audit your profile, looking for issues with regards to blogs

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on …

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Think about URLs from the start

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Your SEO …

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The death of rankings

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. Keyword page density is a measure of …

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Find a simple guide to trust rank and read up about it

They follow the same methodology, staying on top of news about select topics to better spot trends. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Ensuring that your piece of content explores …

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Include Meta tag and Page title inputs in the admin tool

Links are still a critical element to Google’s algorithm and their value needs to be protected. Keyword density is a tireless SEO myth. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention …

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Are our marketing resources properly allocated?

With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. If a …

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When your use of doorway sites becomes obsessive

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. SEO analysis is …

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Can blogs help improve my search engine placement?

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. It’s the one thing, and monumental task, that stands in the way of your pretty new website going …

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Repurpose old googlebot crawlers

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. First, improved search engine …

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Losing Focus on long tail search

A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look …

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Difficult things about citations

Often webmasters are actually unaware of their site downtimes. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether …

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Craft an enticing title

If you produce great content, but no one’s there to see it, does it acquire links? Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work …

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Double check your URLs

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of …

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What Is a Keyword, and Why are Keywords Important?

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Linking out to well-respected authority sites will not only increase the relevancy of your content and …

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Track Desktop and Mobile Analytics and Metrics Separately

Now, this is an important issue to be addressed. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. People like to be engaged and feel involved. Having a question as a title will start a conversation by …

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Keyword driven anchor text reigns supreme

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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Transcribe Your Video Content for SEO Benefits

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks …

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Understand the different hosting options available

A high authority site will rank much faster than you. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business …

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Use a better caching plugin

You shouldn’t wait passively for people to finally decide to link to you. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular …

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SEO Remains Keyword Driven & LSI Keywords Are Important

One of the most important factors to consider when looking at a potential link is its relevancy. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Search engines have only recently started providing better …

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Do an audit of your existing site

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced …

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Check your website for outdated plugins, themes or code

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Google penalizes …

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Take all the data you get

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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Use Tools To Scale Your Efforts

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. People love …

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Review page content

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links …

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Personalization counts

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. A ‘three clicks’ rule says …

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Fix all Broken links

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Use an online tool to help you come up with more keyword and topic ideas, based on some of your …

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Why Your Content Strategy Should Center Around Evergreen Content

To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. Google allows webmasters to geographically target certain websites or sections …

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Write a 1000+ words article, forget 500

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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When you need lots of traffic in a short period of time

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Create great content. Google’s reputation depends …

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Technical aspects of marketing on Google

The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of …

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Check & Review Google Analytics Account

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Determining Relevance: Trust Your Gut

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Descriptions are a tagged part of your website code …

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Are you fully aware of all of your website’s issues?

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give …

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No-index or Remove Thin Pages

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Place Your Site’s Content Above The Fold

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles …

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Avoid buzzwords and technical jargon

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. It is important to have at least one keyword in your title. In …

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Avoid putting important content into your Flash elements

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: For some businesses a point in …

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Why do links matter?

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. As with any form of marketing, there are risky tactics that could potentially be lucrative …

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How will Blockchain tech affect SEO

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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