Think about duplication from the start

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index …

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Lessons I've learned from domain authority

Aggregators like Reddit or Product Hunt will blow your traffic numbers out of the water. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. There are conspiracy theorists for almost everything, I guess. By using on page content, you’ll …

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Things that make you love and hate content

Does your website feature evergreen content, or are all your posts short-lived? Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the …

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Having fun with 301 redirects

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. In this case, it’s smart to keep …

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How to really understand Google algorithms

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally …

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Emphasizing fast results by using content

In the early days of SEO, a page’s rank could be influenced by how many times a keyword was mentioned on that page. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link …

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Don’t forget about analysis

You have to be extremely proactive to stay on top of what’s going on in the industry. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Although these citations …

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Maybe authority sites will be a thing of the past

Some people say that “SEO is dead”. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the …

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How to learn about trust rank in a few hours

Google is showing Context is King when it comes to indexing people in Google's Index. Momentum means running programs with discipline and consistent growth month after month. If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably …

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Take care when dealing with blogs

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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Create an Engaging Web Presence by the use of local search

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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When your use of static pages becomes obsessive

Sometimes people try to make it too simple, it’s like if you just do this thing and you can learn those individual things whether it’s, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you …

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Using Web Analytics Data

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Link Exchange is another …

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Do you focus on a strong search engine optimization (SEO)?

Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. The meta description is what appears as the description of a blog post in search …

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How you will benefit from SEM

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. If you want to do good …

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Aligning Your Content

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web …

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How to discover your hidden rankings

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. When it comes to Search Engine …

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What does a good Backlink Profile look like?

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such …

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You’re not a content marketer, unless you’re also an SEO

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords …

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What to Do?

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. You shouldn’t wait passively …

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Find the Right Keyword to Content Ratio

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you are …

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50% of search queries are four words or longer

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Lets go a …

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More about the pros and cons of link diversification

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more …

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Where are people coming from to get to your site

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. A lot of times, even if you have worked very hard …

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Make sure contact forms and contact information are current

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Google uses unique variables in the local …

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Target the community with content to earn local links

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Creating a guest post for a website with no traffic is …

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Use your outreach skills

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. While content and digital marketers have spent …

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Tailor to shoppers, not search engines

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog …

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Focus on the outcome.

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to …

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Who Would Link to You?

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing …

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Focus on 1–2 long-tail keywords

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a …

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Keys for long-term success.

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Optimise your website content for the best organic …

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Empty content pages which exist simply to link to other pages

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark …

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Find the Right Keyword to Content Ratio

Make it easier for search engines to index your website. Use description meta tags to provide both search engines and users with a summary of what your page is about! Pick a niche that has a large enough appeal to give you a big market but at the same time …

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Lessons Learned from Crummy SEO

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. According to Google, featured snippets get clicks …

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Correct broken links, search engines do not like dead ends

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t …

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Post Good Content

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Numerous studies have documented that page one rankings …

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What the Keyword Data Tells You

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to …

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What Is Semantic Search?

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the …

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Quality Content

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for …

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