The truth about social media

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t …

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How to focus on SERPs

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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The latest trends in SEO

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you …

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Measure and Improve by paying attention to URLs

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what’s happening across a variety of industries. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only …

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Useful tips from experts in SEO

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). They …

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Going nuts for SEO

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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Make sure you know exactly what you're doing with white hat SEO

Google insists that you must also work on the website’s authority to drive higher levels of trust. When someone searches “shop women’s watches” in Google, you want your website to show up. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social …

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Reasons why marketers love keyword stuffing

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your …

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Identify potential partners

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything …

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Caption everything

On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Now, as you might expect from Google, the definition of what constitutes a good …

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It’s time to revolutionize our approach to specifics

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam …

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It’s time to revolutionize our approach to link building

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. ou can optimize the entire technical side of your site and still find it lost …

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Your primary focus should be what matters to your audience

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Investing in SEO: What, Where, Why and How?

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if …

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Choose a host with an excellent uptime track record

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your …

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Each and every page of your site is a gateway to the rest of the site

One of the most important factors to consider when looking at a potential link is its relevancy. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding …

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Optimal size of title tags

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. If you uncover duplicate content, check the organic traffic for each of your product page …

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How do you make a Google friendly heading?

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your …

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Search Console shows your average position for each keyword

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

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How to search engine optimize your website

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking …

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Group your target keywords into 3 different buckets

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent …

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Poor Migration

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. At some stage you are going to have a …

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Think With the SERP In Mind

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to …

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