Create content about web 2.0

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Write …

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Your content marketing campaign will fail unless you integrate SEO

It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Ranking for terms …

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Learning about social media

A proper SEO makes a website rank in the first page of SERP. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated …

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The hardest part of SEO is waiting for redirects to work

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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How you will benefit from keyword research

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. Google …

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Go long-tail and forget stickiness

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. One should always keep an eye on those who want to take …

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Start simple, but don't forget analysis

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. If you are not …

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Thinking about SERPs makes everything OK

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for …

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Don’t forget user generated content

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. A/B testing is not something …

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Difficult things about backlinks

Since your content is evergreen, you will get more visitors to your site. It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via …

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Understanding 301 redirects

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. DA/PA and CT/TF are all third party …

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Why has reporting been so popular?

By spring 2013, Facebook and Google+ added hashtags. Just as the keywords, the search engine algorithms are important and unique to every search engine. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can …

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The reason everyone loves SEM

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Images, videos, slideshows and audio act as a signal of quality content …

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Wait. Are 301 redirects really that simple?

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links …

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Things to avoid when dealing with organic links

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. This requires a careful …

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I urge you to think about trust rank

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be …

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Quick Tips for SEO

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but …

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Its true content is the reality of SEO

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Content creation …

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Do you struggle with optimizing your blog posts for SEO?

The journey to better ranking must always start with understanding about your current standing on search engines. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on …

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Create Content With a Purpose

Search engines don’t like familiar or generic content. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. When writing a new post, always link to …

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Find Sites Linking To More Than One Competitor

Ensure that your site loads quickly, not just where you're located, but from around the world. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the …

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Target Specific, Longtail Keywords

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google is better at working out what a page is about, and what it should be about to satisfy the intent …

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Quality, Plus Visibility

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. You can have spammy links from the past. Maybe …

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Consider your URL structure

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra …

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Keyword Research: What Comes Next

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. SEO is important for …

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It Pays To Be Connected

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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Backlinks that go deeper

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP …

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Anchor text is still a huge ranking signal

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The old times …

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SEO is not actually changing the search engines

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry …

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SEO keyword research best practice

Backlinks give the impression that you're an authority in your given industry. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The type of permalink you pick influences the way these two parties …

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Keep your Anchor texts natural

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. There are three different …

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Understanding the rationale behind image tags

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow …

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Think quality over quantity

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Some users might link to your page using the URL …

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Backlink Ranking Factors

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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Optimize Social Share Image Settings

So what it does it take to achieve a high ranking on Google? From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Have you ever wondered why Google.com delivers different results for a user in the US than for …

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To invest in SEO or pay for AdWords?

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. The idea behind PR is that a website with more links pointing to it must be of …

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Go On Podcasts

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and …

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Google recommends customer focused content

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Link Practices That Are To Be Avoided

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Consider a VPS for SEO

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Creating infographics that give detailed information about your niche is another great way to build links. People …

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