The role of SEO

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Create a URL structure that follows your navigation hierarchy

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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There is no such thing as an SEO certification

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Analyze your current website

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. There’s been some debate …

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Use basic math to narrow down your search results

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Another way to find places you can build links is by using a link intersection …

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Keywords in URLs and File Names

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. A good place to look for keywords is your internal site search …

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Adding keywords to your alt text may seem minor

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to …

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Get traffic, get conversions

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. For a search engine to be able to display relevant results when a user makes a search query, there has to …

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