Difficult things about backlinks

Since your content is evergreen, you will get more visitors to your site. It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via …

more ...


Measure and Improve by paying attention to URLs

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what’s happening across a variety of industries. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only …

more ...

Using Web Analytics Data

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Link Exchange is another …

more ...

Understanding 301 redirects

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. DA/PA and CT/TF are all third party …

more ...

Blog Commenting Is More Powerful Than You Think

This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide …

more ...

Myths and misconceptions about onsite SEO

Let’s discuss each of these in turn. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Search engines mine web pages and other digital content to automatically …

more ...

Do you focus on a strong search engine optimization (SEO)?

Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. The meta description is what appears as the description of a blog post in search …

more ...

How you will benefit from SEM

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. If you want to do good …

more ...

Repurpose old googlebot crawlers

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. First, improved search engine …

more ...

Useful tips from experts in SEO

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). They …

more ...

Why has reporting been so popular?

By spring 2013, Facebook and Google+ added hashtags. Just as the keywords, the search engine algorithms are important and unique to every search engine. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can …

more ...

Take care when dealing with analysis

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant …

more ...

The reason everyone loves SEM

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Images, videos, slideshows and audio act as a signal of quality content …

more ...

Losing Focus on long tail search

A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look …

more ...

Wait. Are 301 redirects really that simple?

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links …

more ...

Pay attention to scraping

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

more ...

Aligning Your Content

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web …

more ...

Things to avoid when dealing with organic links

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. This requires a careful …

more ...


Difficult things about citations

Often webmasters are actually unaware of their site downtimes. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether …

more ...

Going nuts for SEO

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

more ...

Make sure you know exactly what you're doing with white hat SEO

Google insists that you must also work on the website’s authority to drive higher levels of trust. When someone searches “shop women’s watches” in Google, you want your website to show up. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social …

more ...

Reasons why marketers love keyword stuffing

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your …

more ...

I urge you to think about trust rank

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be …

more ...

Identify potential partners

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything …

more ...

Craft an enticing title

If you produce great content, but no one’s there to see it, does it acquire links? Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work …

more ...

Quick Tips for SEO

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but …

more ...



Double check your URLs

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of …

more ...


It’s time to revolutionize our approach to backlinks

According to Google, natural links leading back to your site are definitely something to strive for. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique …

more ...

What Is a Keyword, and Why are Keywords Important?

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Linking out to well-respected authority sites will not only increase the relevancy of your content and …

more ...

Caption everything

On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Now, as you might expect from Google, the definition of what constitutes a good …

more ...

Track Desktop and Mobile Analytics and Metrics Separately

Now, this is an important issue to be addressed. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. People like to be engaged and feel involved. Having a question as a title will start a conversation by …

more ...

Attract users who are going to convert and remain loyal to your site

Use it before it ceases to be an enabler of competitive advantage. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain …

more ...

Keyword driven anchor text reigns supreme

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

more ...

Transcribe Your Video Content for SEO Benefits

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks …

more ...

Understand the different hosting options available

A high authority site will rank much faster than you. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business …

more ...

It’s time to revolutionize our approach to specifics

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam …

more ...

Use a better caching plugin

You shouldn’t wait passively for people to finally decide to link to you. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular …

more ...

Create local search accounts

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. Majestic’s Trust Flow is …

more ...

How to discover your hidden rankings

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. When it comes to Search Engine …

more ...

Its true content is the reality of SEO

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Content creation …

more ...

SEO Remains Keyword Driven & LSI Keywords Are Important

One of the most important factors to consider when looking at a potential link is its relevancy. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Search engines have only recently started providing better …

more ...

Websites are representations of ideas

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

more ...

Do you struggle with optimizing your blog posts for SEO?

The journey to better ranking must always start with understanding about your current standing on search engines. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on …

more ...