It’s time to revolutionize our approach to link building

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. ou can optimize the entire technical side of your site and still find it lost …

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Create Content With a Purpose

Search engines don’t like familiar or generic content. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. When writing a new post, always link to …

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What does a good Backlink Profile look like?

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such …

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You’re not a content marketer, unless you’re also an SEO

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords …

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Your primary focus should be what matters to your audience

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Do an audit of your existing site

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced …

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Check your website for outdated plugins, themes or code

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Google penalizes …

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Create link-worthy content

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Find Sites Linking To More Than One Competitor

Ensure that your site loads quickly, not just where you're located, but from around the world. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the …

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Target Specific, Longtail Keywords

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google is better at working out what a page is about, and what it should be about to satisfy the intent …

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What to Do?

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. You shouldn’t wait passively …

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Removing the guesswork from SEO

Expect increased conversions, particularly those from visitors who arrived via organic search. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Websites that are popular and have a lot of links …

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Quality, Plus Visibility

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. You can have spammy links from the past. Maybe …

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Consider your URL structure

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra …

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How does your website look on different devices?

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. You can have spammy links from the past. Maybe you bought some, or maybe your …

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Investing in SEO: What, Where, Why and How?

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if …

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Keyword Research: What Comes Next

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. SEO is important for …

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Do you struggle with optimizing your posts for SEO?

One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Over time, you’ll gather data that helps …

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Improve your visibility in organic search results

Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. In order to rank highly in SERPs, the search engines must …

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Find the Right Keyword to Content Ratio

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you are …

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Take all the data you get

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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50% of search queries are four words or longer

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Lets go a …

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It Pays To Be Connected

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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Project the right image

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information There are several types of links you should avoid having in your backlinks profile. The …

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Use Tools To Scale Your Efforts

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. People love …

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Backlinks that go deeper

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP …

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More about the pros and cons of link diversification

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more …

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Where are people coming from to get to your site

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. A lot of times, even if you have worked very hard …

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Ensure your website looks the part and that it’s easy to use

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. If you want …

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Check your Backend: Schema.org, Microformats and Rich Snippets

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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Anchor text is still a huge ranking signal

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The old times …

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Monitor the evolution of your search rankings

The structure of your URL can affect both your page’s ranking, but also the user experience. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at …

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The importance of domain name selection for SEO

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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SEO is not actually changing the search engines

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry …

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SEO keyword research best practice

Backlinks give the impression that you're an authority in your given industry. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The type of permalink you pick influences the way these two parties …

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Keep your Anchor texts natural

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. There are three different …

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Understanding the rationale behind image tags

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow …

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The Problem: SEO and content marketing are not integrate

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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So, how to start?

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of …

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Make sure contact forms and contact information are current

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Google uses unique variables in the local …

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Review page content

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links …

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Target the community with content to earn local links

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Creating a guest post for a website with no traffic is …

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