Personalization counts

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. A ‘three clicks’ rule says …

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Use Heading Tags (H Tags) To Get More Traffic

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain …

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Backlink Ranking Factors

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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Fix all Broken links

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Use an online tool to help you come up with more keyword and topic ideas, based on some of your …

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Optimize Social Share Image Settings

So what it does it take to achieve a high ranking on Google? From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Have you ever wondered why Google.com delivers different results for a user in the US than for …

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To invest in SEO or pay for AdWords?

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. The idea behind PR is that a website with more links pointing to it must be of …

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Why Your Content Strategy Should Center Around Evergreen Content

To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. Google allows webmasters to geographically target certain websites or sections …

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Write a 1000+ words article, forget 500

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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Use your outreach skills

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. While content and digital marketers have spent …

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Tailor to shoppers, not search engines

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog …

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Adding keywords to your alt text may seem minor

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Always remember your competition is working towards getting itself ranked on the first position …

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Onpage factors matter more than with Google

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as …

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When you need lots of traffic in a short period of time

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Create great content. Google’s reputation depends …

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Choose a host with an excellent uptime track record

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your …

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Citation consistency acts as a trust factor for Google

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Google offers another tool called Google Website Optimizer that allows you to run …

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Focus on the outcome.

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to …

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Go On Podcasts

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and …

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Google recommends customer focused content

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Analyze The Keywords Your Competitors Use

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Although word count doesn’t rule the SEO world – nobody will read your stuff …

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Each and every page of your site is a gateway to the rest of the site

One of the most important factors to consider when looking at a potential link is its relevancy. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding …

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Weak or risky backlinks won’t help your rankings at all

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Link Practices That Are To Be Avoided

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Technical aspects of marketing on Google

The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of …

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Check & Review Google Analytics Account

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Determining Relevance: Trust Your Gut

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Descriptions are a tagged part of your website code …

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Who Would Link to You?

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing …

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Optimal size of title tags

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. If you uncover duplicate content, check the organic traffic for each of your product page …

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Are you fully aware of all of your website’s issues?

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give …

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Focus on 1–2 long-tail keywords

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a …

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Consider a VPS for SEO

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Creating infographics that give detailed information about your niche is another great way to build links. People …

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Keys for long-term success.

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Optimise your website content for the best organic …

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You have to understand keyword intent

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for …

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On-page SEO principles

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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How do you make a Google friendly heading?

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your …

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Get Social

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from …

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No-index or Remove Thin Pages

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

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Empty content pages which exist simply to link to other pages

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark …

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Find the Right Keyword to Content Ratio

Make it easier for search engines to index your website. Use description meta tags to provide both search engines and users with a summary of what your page is about! Pick a niche that has a large enough appeal to give you a big market but at the same time …

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