Putting the Link Wheels into Motion

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Stay away from forum spam and forum signature spam

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. What is it about Google algorithm updates that send all of …

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Take related keywords into account for rankings for head terms

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Adding proof terms to your content helps a page appear at the top …

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Lessons Learned from Crummy SEO

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. According to Google, featured snippets get clicks …

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Search Console shows your average position for each keyword

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

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Correct broken links, search engines do not like dead ends

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t …

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The role of SEO

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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How to search engine optimize your website

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking …

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Keep your site updated and full of very useful content

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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Create a URL structure that follows your navigation hierarchy

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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SEO is like a blessing to your brand establishment campaign

Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images …

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There is no such thing as an SEO certification

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Group your target keywords into 3 different buckets

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent …

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Post Good Content

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Numerous studies have documented that page one rankings …

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What the Keyword Data Tells You

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to …

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Analyze your current website

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. There’s been some debate …

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Use basic math to narrow down your search results

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Another way to find places you can build links is by using a link intersection …

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Keywords in URLs and File Names

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. A good place to look for keywords is your internal site search …

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What Is Semantic Search?

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the …

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Poor Migration

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. At some stage you are going to have a …

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Check which of your keywords are already used

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. If you don’t follow the search rankings of your website and don’t know how particular keywords …

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Quality Content

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for …

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Place Your Site’s Content Above The Fold

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles …

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Add a ton of value to your clients

Think of outreach as a brand awareness campaign for your most authoritative audience. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have …

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Avoid buzzwords and technical jargon

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. It is important to have at least one keyword in your title. In …

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The first indication should be backlinks

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Measuring how many visits your site gets, and analyzing the sources sending the …

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Adding keywords to your alt text may seem minor

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to …

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Avoid putting important content into your Flash elements

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: For some businesses a point in …

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Why do links matter?

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. As with any form of marketing, there are risky tactics that could potentially be lucrative …

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How will Blockchain tech affect SEO

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Pay-for-placement in the search engines is but the way forward

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. If you’re …

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Get traffic, get conversions

Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. For a search engine to be able to display relevant results when a user makes a search query, there has to …

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Think With the SERP In Mind

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to …

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