Let's follow web crawlers best practise

The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Don’t be too focused on creating backlinks, instead focus on the END Goal. Use social media networks to promote …

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The truth about social media

Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t …

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Pay attention to link exchanges

The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being …

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How to learn about trust rank in a few hours

Google is showing Context is King when it comes to indexing people in Google's Index. Momentum means running programs with discipline and consistent growth month after month. If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably …

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Create an Engaging Web Presence by the use of local search

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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The hidden agenda of search engine spiders

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content …

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Myths and misconceptions about onsite SEO

Let’s discuss each of these in turn. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Search engines mine web pages and other digital content to automatically …

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Do you focus on a strong search engine optimization (SEO)?

Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. The meta description is what appears as the description of a blog post in search …

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Craft an enticing title

If you produce great content, but no one’s there to see it, does it acquire links? Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work …

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Target Specific, Longtail Keywords

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google is better at working out what a page is about, and what it should be about to satisfy the intent …

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Removing the guesswork from SEO

Expect increased conversions, particularly those from visitors who arrived via organic search. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Websites that are popular and have a lot of links …

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Keep your Anchor texts natural

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. There are three different …

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Weak or risky backlinks won’t help your rankings at all

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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Optimal size of title tags

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. If you uncover duplicate content, check the organic traffic for each of your product page …

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Take related keywords into account for rankings for head terms

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Adding proof terms to your content helps a page appear at the top …

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The role of SEO

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Analyze your current website

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. There’s been some debate …

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