How to really understand Google algorithms

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally …

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How to focus on SERPs

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Are our marketing resources properly allocated?

With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. Balancing the readability of your website for both people and web crawlers should be a key part of your SEO strategy. If a …

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Take care when dealing with analysis

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant …

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Check your website for outdated plugins, themes or code

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Google penalizes …

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What to Do?

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. You shouldn’t wait passively …

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How does your website look on different devices?

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. You can have spammy links from the past. Maybe you bought some, or maybe your …

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Backlink Ranking Factors

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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Why Your Content Strategy Should Center Around Evergreen Content

To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. Google allows webmasters to geographically target certain websites or sections …

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Use your outreach skills

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. While content and digital marketers have spent …

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Consider a VPS for SEO

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Creating infographics that give detailed information about your niche is another great way to build links. People …

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Lessons Learned from Crummy SEO

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. According to Google, featured snippets get clicks …

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Check which of your keywords are already used

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. If you don’t follow the search rankings of your website and don’t know how particular keywords …

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The first indication should be backlinks

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Measuring how many visits your site gets, and analyzing the sources sending the …

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Avoid putting important content into your Flash elements

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: For some businesses a point in …

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