Create content about web 2.0

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Write …

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Learning about social media

A proper SEO makes a website rank in the first page of SERP. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated …

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Can blogs help improve my search engine placement?

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. It’s the one thing, and monumental task, that stands in the way of your pretty new website going …

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Use Google to search within a site

Google alone updates their main algorithm anywhere from 500-600 times a year. Webpages with content that is too long can also negatively affect you and your rankings. These pages can also create a lot of duplication on site. Opportunities are (in my experience) reserved for local and long tail SERPs …

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Wait. Are 301 redirects really that simple?

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links …

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Caption everything

On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Now, as you might expect from Google, the definition of what constitutes a good …

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SEO Remains Keyword Driven & LSI Keywords Are Important

One of the most important factors to consider when looking at a potential link is its relevancy. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Search engines have only recently started providing better …

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What does a good Backlink Profile look like?

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such …

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Your primary focus should be what matters to your audience

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s …

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Take all the data you get

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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More about the pros and cons of link diversification

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more …

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Check your Backend: Schema.org, Microformats and Rich Snippets

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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Target the community with content to earn local links

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Creating a guest post for a website with no traffic is …

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Focus on the outcome.

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to …

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Each and every page of your site is a gateway to the rest of the site

One of the most important factors to consider when looking at a potential link is its relevancy. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding …

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Focus on 1–2 long-tail keywords

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a …

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You have to understand keyword intent

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for …

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On-page SEO principles

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Putting the Link Wheels into Motion

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Create a URL structure that follows your navigation hierarchy

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Why do links matter?

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. As with any form of marketing, there are risky tactics that could potentially be lucrative …

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