Keep making a great site and getting the word out about it

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do …

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Don’t forget dynamic pages

Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. The rule of thumb is to use each keyword combination once per 100 words of content. While …

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The hardest part of SEO is waiting for redirects to work

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

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Useful tips from experts in SEO

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). They …

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How to discover your hidden rankings

Google puts a lot more weight on trusted, popular websites as BBC, The Huffington Post or The New York Times, Wikipedia, etc. While getting a backlink from this type of sites is difficult, it will add great value to your ranking and traffic data. When it comes to Search Engine …

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Do you struggle with optimizing your posts for SEO?

One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Over time, you’ll gather data that helps …

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Understanding the rationale behind image tags

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow …

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Personalization counts

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. A ‘three clicks’ rule says …

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Write a 1000+ words article, forget 500

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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Link Practices That Are To Be Avoided

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Get Social

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from …

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How to search engine optimize your website

Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking …

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Group your target keywords into 3 different buckets

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent …

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Poor Migration

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. At some stage you are going to have a …

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