Why has reporting been so popular?

By spring 2013, Facebook and Google+ added hashtags. Just as the keywords, the search engine algorithms are important and unique to every search engine. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can …

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Pay attention to scraping

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Reasons why marketers love keyword stuffing

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your …

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I urge you to think about trust rank

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be …

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Identify potential partners

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything …

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What Is a Keyword, and Why are Keywords Important?

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Linking out to well-respected authority sites will not only increase the relevancy of your content and …

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Websites are representations of ideas

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

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Monitor the evolution of your search rankings

The structure of your URL can affect both your page’s ranking, but also the user experience. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at …

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To invest in SEO or pay for AdWords?

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. The idea behind PR is that a website with more links pointing to it must be of …

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Citation consistency acts as a trust factor for Google

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Google offers another tool called Google Website Optimizer that allows you to run …

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Check & Review Google Analytics Account

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Keys for long-term success.

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Optimise your website content for the best organic …

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What Is Semantic Search?

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the …

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Place Your Site’s Content Above The Fold

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles …

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