How you will benefit from keyword research

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. Google …

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Take care when dealing with blogs

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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Going nuts for SEO

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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Make sure you know exactly what you're doing with white hat SEO

Google insists that you must also work on the website’s authority to drive higher levels of trust. When someone searches “shop women’s watches” in Google, you want your website to show up. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social …

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Use a better caching plugin

You shouldn’t wait passively for people to finally decide to link to you. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular …

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Consider your URL structure

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra …

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Where are people coming from to get to your site

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. A lot of times, even if you have worked very hard …

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So, how to start?

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of …

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Review page content

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links …

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Empty content pages which exist simply to link to other pages

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark …

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Use basic math to narrow down your search results

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Another way to find places you can build links is by using a link intersection …

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Quality Content

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for …

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Avoid buzzwords and technical jargon

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. It is important to have at least one keyword in your title. In …

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