Think about duplication from the start

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index …

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Your content marketing campaign will fail unless you integrate SEO

It is such a huge part of an individual’s daily routine, that the importance of how well websites are ranking is extremely high. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Ranking for terms …

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Focus on ROI Instead of web 2.0

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

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Include Meta tag and Page title inputs in the admin tool

Links are still a critical element to Google’s algorithm and their value needs to be protected. Keyword density is a tireless SEO myth. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention …

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When your use of static pages becomes obsessive

Sometimes people try to make it too simple, it’s like if you just do this thing and you can learn those individual things whether it’s, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you …

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Measure and Improve by paying attention to URLs

All of this (seemingly) random information we are collecting gives us a broad basis for knowing what’s happening across a variety of industries. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only …

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Using Web Analytics Data

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Link Exchange is another …

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Understanding 301 redirects

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. DA/PA and CT/TF are all third party …

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Losing Focus on long tail search

A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look …

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Things to avoid when dealing with organic links

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. This requires a careful …

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Understand the different hosting options available

A high authority site will rank much faster than you. A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business …

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Quality, Plus Visibility

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. You can have spammy links from the past. Maybe …

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50% of search queries are four words or longer

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Lets go a …

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It Pays To Be Connected

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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Fix all Broken links

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Use an online tool to help you come up with more keyword and topic ideas, based on some of your …

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Optimize Social Share Image Settings

So what it does it take to achieve a high ranking on Google? From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Have you ever wondered why Google.com delivers different results for a user in the US than for …

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Google recommends customer focused content

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Analyze The Keywords Your Competitors Use

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Although word count doesn’t rule the SEO world – nobody will read your stuff …

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Are you fully aware of all of your website’s issues?

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give …

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Pay-for-placement in the search engines is but the way forward

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. If you’re …

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