Having fun with 301 redirects

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. In this case, it’s smart to keep …

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Think about URLs from the start

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Your SEO …

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Maybe authority sites will be a thing of the past

Some people say that “SEO is dead”. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the …

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Find a simple guide to trust rank and read up about it

They follow the same methodology, staying on top of news about select topics to better spot trends. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Ensuring that your piece of content explores …

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Don’t forget user generated content

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. A/B testing is not something …

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Types of site changes brought on by page rank

Few people, however, understand how search engines actually work. To truly stay on top of everything, you will need the help of bots. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is …

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When your use of doorway sites becomes obsessive

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. SEO analysis is …

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Blog Commenting Is More Powerful Than You Think

This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide …

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Quick Tips for SEO

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but …

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Create local search accounts

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. Majestic’s Trust Flow is …

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Investing in SEO: What, Where, Why and How?

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if …

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Find the Right Keyword to Content Ratio

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you are …

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Use Tools To Scale Your Efforts

SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. People love …

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Use Heading Tags (H Tags) To Get More Traffic

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain …

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Tailor to shoppers, not search engines

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog …

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Choose a host with an excellent uptime track record

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your …

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Determining Relevance: Trust Your Gut

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Descriptions are a tagged part of your website code …

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Search Console shows your average position for each keyword

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs …

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How will Blockchain tech affect SEO

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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