Repurpose old googlebot crawlers

For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such as blogging with SEO content, contextual marketing, behavioural marketing, mobile advertising, Alt-texts in banner advertising, social media marketing, RSS, viral marketing, and video content advertising. First, improved search engine …

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The reason everyone loves SEM

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Images, videos, slideshows and audio act as a signal of quality content …

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Double check your URLs

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of …

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Track Desktop and Mobile Analytics and Metrics Separately

Now, this is an important issue to be addressed. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. People like to be engaged and feel involved. Having a question as a title will start a conversation by …

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Attract users who are going to convert and remain loyal to your site

Use it before it ceases to be an enabler of competitive advantage. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain …

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It’s time to revolutionize our approach to specifics

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam …

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Its true content is the reality of SEO

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Content creation …

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Create link-worthy content

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Keyword Research: What Comes Next

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. SEO is important for …

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Ensure your website looks the part and that it’s easy to use

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. If you want …

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Anchor text is still a huge ranking signal

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. The old times …

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The importance of domain name selection for SEO

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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SEO is not actually changing the search engines

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry …

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Onpage factors matter more than with Google

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as …

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Who Would Link to You?

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing …

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There is no such thing as an SEO certification

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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What the Keyword Data Tells You

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to …

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Think With the SERP In Mind

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to …

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