Things that make you love and hate content

Does your website feature evergreen content, or are all your posts short-lived? Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the …

more ...

The death of rankings

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. Keyword page density is a measure of …

more ...


Go long-tail and forget stickiness

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. One should always keep an eye on those who want to take …

more ...

Start simple, but don't forget analysis

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. If you are not …

more ...

Difficult things about backlinks

Since your content is evergreen, you will get more visitors to your site. It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via …

more ...


Aligning Your Content

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web …

more ...

Do you struggle with optimizing your blog posts for SEO?

The journey to better ranking must always start with understanding about your current standing on search engines. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on …

more ...

Create Content With a Purpose

Search engines don’t like familiar or generic content. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. When writing a new post, always link to …

more ...

You’re not a content marketer, unless you’re also an SEO

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords …

more ...

Find Sites Linking To More Than One Competitor

Ensure that your site loads quickly, not just where you're located, but from around the world. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the …

more ...



SEO keyword research best practice

Backlinks give the impression that you're an authority in your given industry. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The type of permalink you pick influences the way these two parties …

more ...

Check Other SEO Factors

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be …

more ...

Adding keywords to your alt text may seem minor

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Always remember your competition is working towards getting itself ranked on the first position …

more ...


Go On Podcasts

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and …

more ...

How do you make a Google friendly heading?

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your …

more ...




Correct broken links, search engines do not like dead ends

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t …

more ...

Keep your site updated and full of very useful content

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

more ...

Post Good Content

Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Numerous studies have documented that page one rankings …

more ...